[Introspective] Neil interview on OMH

[Tomas Mosler]

Alright then! But - that's just a question, not arguing - isn't there a 
risk too, that actually delivering a CD from "gay and anti-tory band" to 
the readers of the reportedly anti-gay tory whatever press won't 
discourage some of the readers? If not, then perhaps DM isn't that good 
in making their messages memorable? Hm, or the readers are loosing their 
principles... :)

Tom


Richard Back wrote:
> Hi there Tom,
> 
> There are benefits to the Daily Mail of doing it, otherwise they wouldn't be
> doing it. People buy the Daily Mail due to having the free thing on the
> front, when they might buy another newspaper or no newspaper instead. In 
> addition, it is good publicity for them in general, and they become known as 
> 'the paper that gives away music and films'.
> 
> As a result, on that day their circulation is higher than it would otherwise
> be, and higher as a whole due to some of those people continuing to buy the
> mail in the future.
> 
> One thing you can rely on is that they're not doing it as a gift to
> humanity.
> 
> Rich
> 
> --------------------------------------------------
> From: "Tomas Mosler" <tomas.mosler at centrum.cz>
> Sent: Tuesday, March 24, 2009 5:02 PM
> To: <introspective at lists.jameslick.com>
> Subject: Re: [Introspective] Neil interview on OMH
> 
>>> Similarly with the Pet Shop Boys- why do a deal that benefits the Mail
>>> On Sunday
>> Any source on the DM benefit? (AFAIK they had to pay PSB for that to
>> start with.)
>>
>> Tom